Wednesday, November 22, 2006

Google getting into Print Ads

How would all of you here react if i say that Google is on its way to become a full fledged ad broker and who knows in future it might just become an ad agency. Google is planning to become a mediator between the newspapers and the companies bidding for adwords. when a company bids through the adword campaign, Google will send it to the papers and then it is the decision of the papers to accept that bid and design that ad. I doubt the feasibility of this step.
1. its not in sync with what Google represents at present
2. we all know that companies are leaving newspapers and turing to internet advertising, then why would a company want to go back to newspaper advertising.
3. arent there enough companies already who handle the print medium and TV medium ads?? what is Google offering as a differentiator.
One thing Google can do is place the ads in online version of the papers, but then these papers take so much time to upload and offer almost no benefit over the normal news websites, that they are going to obsolete very soon. I wonder what is Google's logic behind this decision....

4 comments:

Anonymous said...

Why do you say that Google doesn't represent that currently. Google, essentially, is an ad selling company and they will go this path. Not only newspapers, they might even attempt to sell ads for the television.

praneeth said...

google is trying to build a interface where marketers can communicate with customers..what ever be the channel(print,radio,tv..etc)

The difference google is making here is Marketers from a single source can see/decide about advt space and costs in different mediums(as of now they are in radio,print..tv, mobile to be added very soon)

Carl Lewis said...

Did you read the "Google story " book aroung the time you started this blog???? lots happened aroung google after that :)

Piyush said...

Google into Print Ads was a prank.