Yahoo! has come up with ads in TV. I guess ads of such a product are coming for the first time in Indian television history. I guess this is enough to re-inforce the fact that mass media still holds an important position in Indian market place. True that in internet services, word-of-mouth is the best method, but in India where very few people have an email account, what better way to inform the first time users. Though this ads beats all the creativity blocks. This ad clearly shows the aggression of Yahoo! towards Indian customers. Recently Google's head, Eric Schimdt has also hinted on Google targetting India.
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