Local search is a nascent stage at present. Not so long back I wrote about guruji.com coming up in the same area. What Guruji has done is just take the format of Google and extrapolate it over local search. We hardly see anything new. No doubt it makes life easier for all of us who use internet, that is just 13% of the urban population (if we consider the number of people who have ever used internet in their life, active users are around 8% of the urban population), what about the rest?
Just Dial, again an Indian entrepreneurs venture, has come out with the solution for just the same. Telephone penetration is India is 17.16 per 100 persons; this is including the rural areas as well, which might not be in the target segment of local search as of now. Just Dial has shown true application of thought by adopting the local search feature to Indian conditions.
Just Dial, again an Indian entrepreneurs venture, has come out with the solution for just the same. Telephone penetration is India is 17.16 per 100 persons; this is including the rural areas as well, which might not be in the target segment of local search as of now. Just Dial has shown true application of thought by adopting the local search feature to Indian conditions.
